How to launch a thing

Happy Saturday, friends.

After 18 months in private beta, Sublime opens the doors to everyone next week (!!).

In this episode, I share how my thinking on the launch has evolved (spoiler alert: we’re putting our faith on letting the thing speak for itself and earning its right to spread, one by one) as well as my week of difficult conversations.

If you’re not already a Sublime Premium member, this is your last chance to lock in beta pricing for life:

1. Option 1 → $50/year
   Keep this rate for as long as you're subscribed

2. Option 2 → $300/one-time
   A one-time payment. No subscription renewals. No future price hikes.

Let’s get groovy, baby.

xo
Sari

P.S. Here are the links to the cards I reference in the episode: