notes on freedom

or why limitations are liberating

Hi, I’m Sari Azout, the founder of sublime.app —the personal knowledge management tool of my dreams. This is our weekly inspiration email, where we share ideas that will ignite your spirit, as well as occasional behind the scenes of building Sublime.

This newsletter is typically a Saturday affair, but landing in your inbox today because modern freedom means choosing when to disconnect — and I'll be turning off my phone for a proper digital shabbat thing tomorrow.

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I want to be the mom who bakes homemade pastries and the founder with a bold vision.

I want to finish the book that’s been on my nightstand for months and be present for bath time.

I want to scale to eight figures and have beautiful skin.

I want it all.

At night, I read two pages of the book on my nightstand and give up after five minutes.

I save ideas for sublime merch.

I research kids music programs in my area, then decide the logistics would be too much work.

I scroll Twitter, LinkedIn, Instagram, Substack.

I do research for an upcoming trip to Stockholm.

I get overwhelmed.

This is the modern trap: unprecedented access to information and opportunity coupled with finite human attention and limited lifespans.

We can theoretically do anything,
but we cannot do everything.

Is this freedom?

A moodboard.

This newsletter is powered by sublime.app—the knowledge tool that lets you save one idea and discover a hundred more. Try it now.

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