Ok listen - I’m Alex. I write Both Are True and am the Head of Creative here at Sublime.
Sublime’s founder, Sari, told me to ‘be myself’ when writing this which I think means ‘get weird w it,’ so here I go.
Being weird is itself weird because if you try too hard then it’s like, dude that’s not weird, that’s uncomfortable. So I’m not going to do that.
What I will instead do is talk about my feelings.
One feeling in particular, actually – the feeling I get when I read or hear or see something that makes my brain explode because I love it so much.
Because it puts into words something I’ve not even realized I myself have been feeling.
Because it makes me feel like I’m not alone - quite the opposite, in fact – I feel alive and connected and, perhaps most importantly, because it makes me want to connect with others.
That feeling is magic. And generative. Non zero sum, as they say.
A way to save and discover cool stuff too
Our love for these ideas led Sari Azout, our founder, to create a tool called Sublime that you can use to save anything that makes you go ‘whoa’ AND discover the cool stuff other people are saving too. It’s like social media except you don’t hate yourself afterwards (no likes, no comments, no shame).
We’re growing Sublime at the speed of trust. You can join immediately by purchasing a membership here or join our wantlist by filling out an application here.
What “The Sublime” actually is
The Sublime – this newsletter - is about putting a spotlight on the ideas and people that make us go whoa.
And it is about the process by which we come upon these ideas – how we nurture them, abandon them, revisit them, and finally, maybe, just maybe, share them with the world.
The newsletter itself will consist of posts that include but are not limited to:
Interviews:
Conversations with cool people about the ideas that blow their minds.
Moodboards:
Posts where we go deep on exploring an idea like these:
What’s in the cards:
Curated roundups of the links, ideas, articles, books, etc. that are making us go whoa.
Building in public:
Sublime is a company that’s trying to build in a different way - towards resonance, not scale. These posts take you on the journey with us.
Everything else:
We are going to let the ideas guide us here, so you’ll see posts like:
Ok fine but who is Sublime actually for?
If…
Your love language is sharing ideas.
You listen to podcasts and go “ahhh this is it right here” and text all their friends the link and then even when they don’t listen to the podcast you bring it up because you need them to know what you learned.
You crave a simpler, more soulful way to build your “second brain”.
You want to turn the countless hours you spend online into a living library of connected ideas.
You’re hungry for a place on the Internet that feels less mall, more library, less conference, more neighborhood cafe, less social network, more ambient co-presence.
…then welcome home.
I wanna learn more about Sublime
Heck yea. Some resources below:
A deep dive into how our founder, Sari Azout, built her own library on Sublime (new members find this super useful)
Sublime’s wall of love (what people are saying about us)
Even more stuff to read:
Check Your Pulse #55 (the seeds of Sublime were planted in this post)
The future is of search is boutique (Sari’s piece in Fortune Magazine)
Alrighty, that’s all — excited for you to dive in.
Alex
PS - got questions? DM me on Substack, email me, or schedule a quick call - let’s chat.
Want to find us elsewhere?
