10 Comments
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Forest Linden's avatar

Dear Sari,

first, I love the concept for In The Weeds. This is so perfectly you.

I saw a quote yesterday (that I'm realizing I forgot to save to my Sublime library), that feels perfect for this: "You'll know you're on the right path, YOUR path, because the path will disappear."

You're not following someone else's path. You're cutting your own trail, which means...you're not on any trail at all. You're in the weeds.

Second, I 100% agree on keeping Sublime and Podcast Magic separate. Podcast Magic will solve a very real problem for the exact kind of person who would want to use Sublime. If/when Podcast Magic takes off, I have no doubt that people will try to copy this brilliant marketing and lead gen strategy.

The little "Save To Sublime" button that will live somewhere inside of Podcast Magic is going to work wonders for growing the user base of Sublime. I mean, I can't foresee the future, but that's my hunch.

Can't wait for more episodes of In The Weeds!

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Sari Azout's avatar

Your message made my day Forest ;)

That quote about the path disappearing is chefs kiss.

P.S. working on a new build for podcast magic with all the fixes, you'll be the first to get it.

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baja's avatar

wow, great idea

I was thinking yesterday during my "podcast walk" how to grab, store some fragments easily as I don't have/know solution for this, and then this note comes :)

need to get access to podcast magic sooooon!

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Sari Azout's avatar

oh you will loooove this!

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Robin Good's avatar

Re: the podcast project and what to do:

a. do not distract the team. Keep them focused on Sublime.

b. leverage us. You have a multitude of very qualified people here that would love to help you on this project.

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Sari Azout's avatar

such a simple and wise response

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Robin Good's avatar

Go Sari!

Kudos for having started this.

You’re always a pleasure to listen to.

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Daniel Asgharian's avatar

This was really fun to listen to!

I don’t think the right answer is to distract the team at least not until the public launch.

I think there is something great about a scrappy early product with a lot of behind the scenes content. I’ve found that if you just put a lot of behind the scenes content and the product is okay people will want to help. Specially if they need the product themselves.

I also think that a screenshot podcast app is a great idea. It is something that I think a lot of people need and want. The podcast capturing apps we have now are too complex. I tried a couple and ended up deleting them because they take too much work. I personally have been looking for something like that for a long time and I can’t wait to try it out!

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Sari Azout's avatar

I love this response! You're inspiring me to put more content out there. Will share a beta link for testing this week.

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Yoni Balkind's avatar

Hi Sari. Found you via the John Hardy newsletter. Love this format it’s great.

Love the idea of podcast magic would love to test it. But…. Honestly, strategically it doesn’t sound to me like a good direction. I get the top-of-the-funnel thing.. but if you need a different, more viral, product to get people your main product, that suggests that there’s a positioning and onboarding gap with your product. I fear that working on podcast magic in a sense papers over that crack and allows you to ignore it. I think you should rather focus on perfect positioning and onboarding for your primary product.

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