Now I know why I couldn't figure out what the hell that logo wanted to convey. I didn't identify with it, and neither I did with the brand name which sounded so self-oriented and presumptuous.
But I was tuning the dial in the wrong direction.
It's the logo that speaks to the brand and says:
"Any squishy insignificant little gray blob can become something sublime, when seen through your inspired and insightful eyes."
I loved this story particularly how the designer team are architects not logo design people. I am now looking forward to hearing the story behind the name Sublime! Please send me a link to the full presentation. The Spanish connection stuck a cord too as one of my favourite fashion companies (not Inditex) is Spanish: https://www.bimbaylola.com/! Italian and French Fashion companies dominate the UK market but it's Spain that works for me.
Now I know why I couldn't figure out what the hell that logo wanted to convey. I didn't identify with it, and neither I did with the brand name which sounded so self-oriented and presumptuous.
But I was tuning the dial in the wrong direction.
It's the logo that speaks to the brand and says:
"Any squishy insignificant little gray blob can become something sublime, when seen through your inspired and insightful eyes."
"the logo speaks to the brand" damn I love that
This post reminds me of a favorite quote from Sol LeWitt - “The idea becomes a machine that makes the art”
whoa i love this… made me stop and think for a few mins
It’s a thinker!!
I loved this story particularly how the designer team are architects not logo design people. I am now looking forward to hearing the story behind the name Sublime! Please send me a link to the full presentation. The Spanish connection stuck a cord too as one of my favourite fashion companies (not Inditex) is Spanish: https://www.bimbaylola.com/! Italian and French Fashion companies dominate the UK market but it's Spain that works for me.
whoaaa Bimba y Loya looks so cool!
Sending you the presentation shortly :)
Hey, I would love to check out the full presentation!
coming right up!
Yess! I can't wait to dive in! Thanks Alex!
Powerful. Thanks for sharing! <3
thanks so much for saying that Hugo!
I'm a premium member as of this week! Would love to see that presentation.
perfect timing! coming right up
Wow, I loved this deep dive into this creative process!