15 Comments
Oct 26Liked by Alex Dobrenko`

Now I know why I couldn't figure out what the hell that logo wanted to convey. I didn't identify with it, and neither I did with the brand name which sounded so self-oriented and presumptuous.

But I was tuning the dial in the wrong direction.

It's the logo that speaks to the brand and says:

"Any squishy insignificant little gray blob can become something sublime, when seen through your inspired and insightful eyes."

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author

"the logo speaks to the brand" damn I love that

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This post reminds me of a favorite quote from Sol LeWitt - “The idea becomes a machine that makes the art”

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author

whoa i love this… made me stop and think for a few mins

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Oct 27·edited Oct 27Liked by Alex Dobrenko`

I loved this story particularly how the designer team are architects not logo design people. I am now looking forward to hearing the story behind the name Sublime! Please send me a link to the full presentation. The Spanish connection stuck a cord too as one of my favourite fashion companies (not Inditex) is Spanish: https://www.bimbaylola.com/! Italian and French Fashion companies dominate the UK market but it's Spain that works for me.

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author

whoaaa Bimba y Loya looks so cool!

Sending you the presentation shortly :)

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Oct 27Liked by Alex Dobrenko`

Hey, I would love to check out the full presentation!

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author

coming right up!

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Yess! I can't wait to dive in! Thanks Alex!

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Oct 26·edited Oct 26Liked by Alex Dobrenko`

Powerful. Thanks for sharing! <3

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author

thanks so much for saying that Hugo!

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Oct 26Liked by Alex Dobrenko`

I'm a premium member as of this week! Would love to see that presentation.

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author

perfect timing! coming right up

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Wow, I loved this deep dive into this creative process!

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